Shining the spotlight on Standout’s new Managing Director, Lindsay Hey

Our Standout field marketing agency has recently appointed a new Managing Director, Lindsay Hey. Part of the Avidity Group for 9 years, Lindsay brings with her an enviable retail background and wealth of experience in Client and People Management at Director level. 

Lindsay recently took over the reins for our field marketing agency Standout so we’re putting her in the spotlight to understand her exciting plans for the agency, why she loves being part of the team and her experience in role during her early weeks.  

What was your journey that led you to Standout? 

My journey with the Group began with two driving passions: a deep love for products and a genuine connection with people - both of which remain at the core of my approach today.

I’m hugely excited about my new role, keen to bring value through not only a wealth of operational experience but also strategic leadership honed over 9 years in field sales leadership within the Group. This has allowed me to lead diverse teams, drive performance, challenge the status quo and ultimately deliver results at scale. Prior to joining the Group, I built an extensive career in retail, managing diverse brands and services. My track record of success in retail, combined with my leadership experience within the Group, positions me to contribute strategically and passionately to the future of this role for the Standout team.

What excites you about Standout and the role so far? 

Standout will be at the forefront of innovation, consistently delivering exciting advancements for a diverse set of clients across multiple channels and sectors. The company’s commitment to client success and its focus on delivering tangible results truly sets it apart. Over the past nine years, I’ve had the privilege of building high-performing teams and partnering with both established and disruptor brands. This role offers me the opportunity to apply that experience to drive further success for our clients through continuous innovation and exceptional service. 

What excites me most about Standout is its people and the incredible contributions of its teams. From Territory Managers to Account Controllers, the passion for delivering client success is evident at every level. In just three years, the Standout has built a thriving business backed by a highly skilled and dedicated team, and I’m fortunate to be stepping into a leadership role where I can help shape its future. 

My background in retail has taught me to thrive in fast-moving environments, and Standout exemplifies that dynamic energy. I’m eager to continue being highly visible in the field, working closely with our teams and clients to identify and truly understand both challenges and opportunities across the various markets. By maintaining that close connection with our field partners, I’m confident we can drive Standout’s growth and deliver even greater results for our clients moving forward. 

What are your first priorities for the business in your new Managing Director role? 

I have three initial focus areas as I take on my new role as Managing Director for the Standout agency.  

At Standout, our priority is ensuring that our people are at the heart of everything we do, starting with attracting and retaining top talent. We understand the recruitment challenges in today’s landscape, and we are committed to doing everything in our power to hire the best people for the job and create an environment where they can thrive and stay with us long-term. It’s about more than just filling roles - we’re focused on building a culture where our teams feel supported, valued, and empowered to grow. By investing in our people and fostering their development, we enable them to deliver best-in-class performance, ensuring that our clients receive the highest level of service and results. A thriving, motivated team is the key to driving consistent excellence and exceeding client expectations. 

In addition to building a strong talent pipeline, we are also leveraging industry data to maximize the efficiency and effectiveness of our teams. By harnessing business intelligence, we can optimize service delivery, identify opportunities, and help our field teams perform at their best, all while driving results for our clients. We’re committed to using the latest transformative AI led technology to ensure that we remain at the cutting edge of operational excellence. 

Furthermore, we are fortunate to be part of the Avidity Group, whose centres of excellence in HR, Finance, IT, Group Operations, and more provide invaluable support. Collaborating with these teams allows us to tap into specialised expertise, which will be crucial in scaling Standout’s success and delivering the best outcomes for our clients. My focus is on ensuring we work hand-in-hand with Avidity to unlock the full potential of our people and the agency, creating a future where both Standout and our clients can thrive. 

At Standout, we love to talk to brands about how we can support them across key sectors. With our cutting-edge approach and team of field marketing experts, at Standout we know how to make your products more visible to your consumers and front of mind for your customers – ensuring you outshine the competition every day.  

If you’d like to see more of Lindsay’s views on the industry and her journey in Standout, follow her on LinkedIn.